Toyota Motor Corporation, commonly known as Toyota and abbreviated as TMC, is a multinational corporation headquartered in Japan. TMC is the world's largest automobile manufacturer by sales and production.
Toyota's marketing efforts have focused on emphasizing the positive experiences of ownership and vehicle quality. Recently, Toyota's new United States marketing strategy has included such hits as "Swagger Wagon" and the marketing for the new Avalon, which includes a throwback to the "old days of travel."
In 2011 it will add eight new model cars in its showcase and many more trims.
2011 Toyota 4Runner
MSRP
$29,525 - $39,685
Invoice
$26,867 - $36,111
The 2011 4Runner is a 4-door, up to 7-passenger sport-utility, available in 5 trims, ranging from the SR5. 4X2 V6 to the Limited 4X4 V6.
Upon introduction, the SR5 4X2 V6 is equipped with a standard 4.0-liter, V6, 270-horsepower engine that achieves 17-mpg in the city and 23-mpg on the highway. The Limited 4X4 V6 is equipped with a standard 4.0-liter, V6, 270-horsepower engine that achieves 17-mpg in the city and 22-mpg on the highway. A 5-speed automatic transmission with overdrive is standard on both trims.
The 2011 4Runner is a carryover from 2010.
2011 Toyota Avalon
MSRP
$32,445 - $35,685
Invoice
$28,874 - $31,757
The 2011 Avalon is a 4-door, 5-passenger family sedan, available in two trims, the Base and the Limited.
Upon, introduction, both trims are equipped with a standard 3.5-liter, V6, 268-horsepower engine that achieves 20-mpg in the city and 29-mpg on the highway. A 6-speed automatic transmission with overdrive is standard.
The 2011 Avalon is redesigned for 2011.
2011 Toyota Camry
MSRP
$19,720 - $29,370
Invoice
$18,240 - $26,432
The 2011 Camry is a 4-door, 5-passenger family sedan, available in 10 trims, ranging from the Base 6-Spd MT, to the XLE V6 6-Spd AT.
Upon introduction, the Base 6-Spd MT is equipped with a standard 2.5-liter, I4, 169-horsepower engine that achieves 22-mpg in the city and 33-mpg on the highway. A 6-speed manual transmission with overdrive is standard. The XLE V6 6-Spd AT is equipped with a standard 3.5-liter, V6, 268-horsepower engine that achieves 20-mpg in the city and 29-mpg on the highway. A 6-speed automatic transmission with overdrive is standard.
The 2011 Camry is freshened for 2011.
2011 Toyota Camry Hybrid
MSRP
$26,575 - $26,575
Invoice
$24,182
The 2011 Camry Hybrid is a 4-door, 5-passenger family sedan, available in one trim only, the 4-Door Sedan. Upon introduction, the Camry Hybrid is equipped with a standard 2.4-liter, I4, 187-horsepower, hybrid engine that achieves 31-mpg in the city and 35-mpg on the highway. A variable speed automatic transmission with overdrive is standard.
The 2011 Camry Hybrid is freshened for 2011.
2011 Toyota Highlander
MSRP
$27,390 - $36,345
Invoice
$24,731 - $32,817
The 2011 Highlander is a 4-door, 7-passenger sport-utility, available in 8 trims, ranging from the Base 4X2, I4 to the Limited 4X4.
Upon introduction, the Base 4X2 I4 is equipped with a standard 2.7-liter, I4, 187-horsepower engine that achieves 20-mpg in the city and 25-mpg on the highway. A 6-speed automatic transmission with overdrive is standard. The Limited 4X4 is equipped with a standard 3.5-liter, V6, 270-horsepower engine that achieves 17-mpg in the city and 22-mpg on the highway. A 5-speed automatic transmission with overdrive is standard.
The 2011 Highlander is a carryover from 2010.
2011 Toyota Highlander Hybrid
MSRP
$37,290 - $42,945
Invoice
$33,931 - $38,863
The 2011 Highlander Hybrid is a 4-door, 7-passenger sport-utility, available in two trims, the Base 4X4 and, the Limited 4X4.
Upon introduction, both trims are equipped with a standard 3.5-liter, V6, 280-horsepower, hybrid engine that achieves 28-mpg in the city and 28-mpg on the highway. A variable speed automatic transmission with overdrive is standard.
The 2011 Highlander Hybrid is a carryover from 2010.
2011 Toyota Land Cruiser
MSRP
$67,370 - $67,370
Invoice
$59,621
The 2011 Land Cruiser is a 4-door, 8-passenger luxury sport-utility, available in one trim only, the 4X4. Upon introduction, the Land Cruiser is equipped with a standard 5.7-liter, V8, 381-horsepower engine that achieves 13-mpg in the city and 18-mpg on the highway. A 6-speed automatic transmission with overdrive is standard.
The 2011 Land Cruiser is a carryover from 2010
2011 Toyota RAV4
MSRP
$21,925 - $28,235
Invoice
$20,499 - $25,974
The 2011 RAV4 is a 4-door, up to 7-passenger sport-utility, available in 12 trims, ranging from the Base I4, 4X2 to the Limited V6 4X4.
Upon introduction, the Base I4 4X2 is equipped with a standard 2.5-liter, I4, 179-horsepower engine that achieves 22-mpg in the city and 28-mpg on the highway. A 4-speed automatic transmission with overdrive is standard. The Limited V6 4X4 is equipped with a standard 3.5-liter, V6, 269-horsepower engine that achieves 19-mpg in the city and 26-mpg on the highway. A 5-speed automatic transmission with overdrive is standard.
The 2011 RAV4 is a carryover from 2010.
2011 Toyota Sequoia
MSRP
$39,580 - $59,955
Invoice
$35,620 - $53,959
The 2011 Sequoia is a 4-door, up to 8-passenger sport-utility, available in 11 trims, ranging from the SR5, 4.6L 4X2 to the Platinum 4X4 FFV.
Upon introduction, the SR5 4.6L 4X2 is equipped with a standard 4.6-liter, V8, 310-horsepower engine that achieves 14-mpg in the city and 20-mpg on the highway. The Platinum 4X4 FFV is equipped with a standard 5.7-liter, V8, 381-horsepower, flexible fuel engine that achieves 13-mpg in the city and 18-mpg on the highway. A 6-speed automatic transmission with overdrive is standard on both trims.
The 2011 Sequoia is a carryover from 2010.
2011 Toyota Sienna
MSRP
$24,460 - $39,970
Invoice
$22,625 - $36,372
The 2011 Sienna is a 4-door, up to 8-passenger mini van, available in 12 trims, ranging from the FWD 7-Passenger, I4 to the Limited AWD 7-Passenger V6.
Upon introduction, the FWD 7-Passenger I4 is equipped with a standard 2.7-liter, I4, 187-horsepower engine that achieves 19-mpg in the city and 24-mpg on the highway. The Limited AWD 7-Passenger V6 is equipped with a standard 3.5-liter, V6, 266-horsepower engine that achieves 16-mpg in the city and 22-mpg on the highway. A 6-speed automatic transmission with overdrive is standard on both trims.
The 2011 Sienna is redesigned for 2011.